3936国开电大商务英语2历年期末考试题库(分学期版)

3936国开电大商务英语2历年期末考试题库(分学期版) 2020年9月试题及答案 一、交际用语(每小题2分,共10分) 1-5题:选择正确的语句完成下列对话,并将答案序号写在答题纸上。

1.―You want to know about the value added tax, don't you? ―___________________ A.Yes, you need to introduce it for me. B.Yes, I must know everything about it. C.Yes, could you give me a brief overview of it? [答案]C 2.―___________________ ―In most cases, it is the total income received. A.What does taxable income refer to? B.Why do you want to know taxable income? C.When do you start to learn about taxable income? [答案]A 3.―Can we discuss the question of commodity inspection? ―___________________ A.OK.The inspection of goods is particularly important. B.We would prefer to re-inspect goods at the unloading port.C.But there might be some dispute over the results of inspection. [答案]A 4.―This is Focus Advertising Agency.How may I help you? ―___________________ A.I'd like to buy a pair of sports shoes. B.I'm glad to introduce myself to you. C.I need to inquire about your advertising rates. [答案]C 5.―How can people avoid food contamination nowadays? ―___________________ A.People should have balanced food to get different nutrients they need. B.The government should set strict rules to standardize the production of food. C.I agree with you on this point, and we should pay more to attention to food safety. [答案]B 二、选择填空(每小题2分,共30分) 6-20题:阅读下面的句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项,并将答案序号写在答题纸上。

6._________view of our long-standing business relations, we can consider a price reduction. A.In B.With C.On [答案]A 7.It can be aimed_________individuals with select surfing behavior. A.to B.in C.at [答案]C 8.Online marketing allows businesses to reach a wider market while_________costs,_________time and eliminating tons of paperwork. A.to cut, to save B.cutting, saving C.cut, save [答案]B 9.You should make sure that your password is long enough to_________it from being easily hacked. A.prepare B.pronounce C.prevent [答案]C 10.On arrival, our staff_________the customer with placing the sandbags down off the vehicle. A.assisted B.sustained C.attracted [答案]A 11.One of the basic functions of a bank is to provide services_________the storing and management of money. A.instead of B.related to C.subject to [答案]B 12._________rate is 3%for income between 3,501 and 5,000,while_________rate is 45%for income over 80,000. A.Low…high B.The lowest…the high C.The lowest…the highest [答案]C 13.Mobile banking functions nearly_________telephone banking, except that information is carried by Short Message Service. A.as the same B.the same as C.as same the [答案]B 14.It will take at least two weeks just to get the storyboard_________. A.written up B.write up C.to write up [答案]A 15.The participation of environmental protection is also the path_________for a company's development. A.sustainable B.moderate C.continuous [答案]A 16.Events resulting from a loss of trust are being seen now and then and they affect society in many_________ways. A.definite B.desired C.unfortunate [答案]C 17.Could you please_________that they have sufficient funds to cover this amount? A.comfort B.confirm C.conclude [答案]B 18.Marketing theory states that marketing managers should_________the needs of customers. A.meet B.involve C.measure [答案]A 19.There have certainly been some challenges, but I'd say we're_________to hit our targets for the year's end. A.on road B.onsite C.on track [答案]C 20.Our new supply chain_________by the management. A.has really been pushed B.has really pushed C.did really push [答案]A 三、阅读理解(每小题4分,共40分) 21-25题:根据短文内容判断给出的语句是否正确,正确的写“T”,错误的写“F”,并将答案写在答 题纸上。

Product advertising is an important part of marketing.It aims at increasing sales by making a pro duet or service known to a wider audience, and by emphasizing its positive qualities.A company can advertise in various ways, depending on how much it wishes to spend.There are different media for advertising including television, radio, newspapers,magazines, the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service, but more with the brand image and reputation a company wants to present to the general public or within an industry.Corporate advertising comes in three different types:image advertising, opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors. 21.Generally, an advertising agency is responsible for designing and organizing a product's advertisement.[答案]T 22.It is not necessary to consider the budget of an advertisement in choosing a media for advertising.[答案]F 23.There are only three types of media used in advertising.[答案]F 24.Product advertising is different from corporate advertising.[答案]T 25.This passage is mainly about the history of advertising.[答案]F 26-30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上。

We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No.DF-3 were found deteriorated on arrival at the port of destination. We have been exporting Herbs for many years.All our goods were carefully inspected before shipment by China Commodity Inspection Bureau and were found to be of standard quality, and enjoy a good reputation on international markets.But for any possible deterioration for which we are found liable, we shall always be ready to compensate. For this particular transaction, however, we have to point that the goods were in good condition when shipped, which was clearly stated in the clean Bill of Lading.We, therefore,are certain they were damaged or stained through careless handling while in transit, or they were put in the open and damaged by rain. Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods, please let us know and we will be willing to do so. Yours faithfully, Tom White 26.Why does Tom White feel disappointed? A.50out of the 3000 cartons of Herbs supplied were found deteriorated. B.He received a complaint letter from the client. C.The goods were delivered late. [答案]A 27.How were all the Herbs before shipment? A.They were found deteriorated. B.They were found to be of standard quality. C.They were found in poor quality. [答案]B 28.Is Tom White willing to compensate the loss of the client? A.No, he doesn't think it is his fault. B.No, he thinks the transportation company should compensate. C.Yes,he is willing to compensate for their loss. [答案]C 29.Which might not be the reason of the damage? A.Tom's company didn't inspect it clearly. B.They were damaged or stained through careless handling while in transit. C.They were put in the open and damaged by rain. [答案]A 30.How will Tom's company makeup for the Herbs damaged? A.They will send all the goods again. B.They will ask the insurance company to compensate. C.They will ask the client to order another 50 cartons. [答案]C 四、翻译(每小题4分,共20分) 31-35题:英译汉,从A、B、C三个选项中选出一个最佳答案,并将答案序号写在答题纸上。

31.So let's meet each other half-way and compromise on a 10%reduction in price on the consignment. A.那么我们各让一半,运货价减少10%吧。

B.那么我们半路上见,妥协运货价降低10%吧。

C.那么我们各让一半,你我妥协将运货价降至10%吧。

[答案]A 32.Many people know the importance of business ethics, but still some people don't keep to it. A.许多人知道商业道德很重要,但仍有一些人避而不谈它。

B.许多人知道商业道德的意义,但仍有一些人不理会它。

C.许多人知道商业道德的重要性,但仍有一些人不遵守它。

[答案]C 33.As a player in the computer industry, our company has witnessed firsthand the industry's phenomenal growth. A.作为计算机行业的运动员,我们公司亲眼目睹了这个行业令人瞩目的成长。

B.作为参与者,我们公司亲自见证了计算机行业令人瞩目的发展。

C.作为计算机行业的一个打手,我们的公司已经见证了行业的惊人增长。

[答案]B 34.It is important to protect your personal information when banking online. A.在银行上网时要防止你的个人信息泄露,这点很重要。

B.进行网上银行操作时,保护好你的个人信息非常重要。

C.上网之前把银行卡的信息保存好是很重要的。

[答案]B 35.It shows that money has been lent or borrowed, invested or passed from one account to another. A.它表明钱已被借贷、已投资或从一个帐户转到其它账户。

B.表明钱已借人或借出、已花费或从一个帐户转给另一个人。

C.它表明钱已借出或借人、已投资或从一个帐户转到另一个账户, [答案]C 2020年7月试题及答案 一、交际用语(每小题2分,共10分) 1-5题:选择正确的语句完成下列对话,并将答案序号写在答题纸上。

1.―You want to know about the value added tax, don't you? ―___________________ A.Yes, you need to introduce it for me. B.Yes, could you give me a brief overview of it? C.Yes, you must explain it to me in great details. [答案]B 2.―Do you mean that deposits and withdrawals are posted to my account immediately? ―___________________ A.Yes, we process cash transactions in the working days. B.Yes, we process cash transactions on the second day. C.Yes, we process cash transactions as soon as they take place. [答案]C 3.―Hi, Wang Ping, is that you?Haven't seen you for along time. ―___________________ A.Yes, it's been ages.It's nice to see you here.Have you...? B.Ah, yeah.It's been great to talk about the old ages. C.What have you been doing for the last years? [答案]A 4.―I think that importers must also have the right to re inspect goods upon arrival. ―___________________ A.Yes, there might be a dispute over the results of the inspection. B.Quite right, but it's very complicated to have the goods re inspected. C.No, we should inspect the goods to see if there is any breakage or damage. [答案]B 5.―___________________ 一It will take at least three weeks. A.When did you finish our TV commercial? B.How soon will you finish our TV commercial? C.How long did you finish our TV commercial? [答案]B 二、选择填空(每小题2分,共30分) 6-20题:阅读下面的句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项,并将答案序号写在答题纸上。

6.Your kind co-operation__________will be highly appreciated. A.in this regard B.in this way C.in this method [答案]A 7.What's the insurance__________for the shipment? A.ratio B.value C.rate [答案]C 8.It assures that you are dealing with a__________business partner. A.trustworthy B.confidential C.ethics [答案]A 9.No matter what it may lead to, they always__________the profit maximization. A.persuade B.pursue C.prepare [答案]B 10.A company can advertise in various ways,__________how much it wishes to spend. A.resulting from B.depending on C.looking after [答案]B 11.A successful program also tells the consumer how the product is better than similar offerings __________competitors. A.with B.for C.by [答案]C 12.We need to select the best salesmen to establish an__________relationship with buyers. A.interactive B.international C.intellectual [答案]A 13.Increasingly, online marketing is no longer just an option.It is a__________. A.business B.necessity C.communication [答案]B 14.Now we are able to browse__________shops in the world in our own home. A.the most fancy B.fanciest C.the fanciest [答案]C 15.I have just__________some American dollars into Renminbi Yuan. A.been changed B.changed C.been changing [答案]B 16.It aims at increasing sales by__________a product or service__________to a wider audience A.making…known B.making…to know C.to make…knowing [答案]A 17.The sandbags stopped her property from__________. A.to be flooding B.being flooded C.being flooding [答案]B 18.Those enterprises__________only seek profits without awareness of environmental protection are short-sighted. A.who B.that C.those [答案]B 19.Another principle for a business is__________that profitable sales volume is than maximum sales volume. A.the more important B.most important C.more important [答案]C 20.We won't entertain your claim__________the inspection certification from the Commodity Inspection Bureau. A.unless you will have B.unless you have C.unless you don't have [答案]B 三、阅读理解(每小题4分,共40分) 21-25题:根据短文内容判断给出的语句是否正确,正确的写“T”,错误的写“F”,并将答案写在答 题纸上。

Shipping Advice August 8, 2016 Dear Mr.Anderson, I would like to inform you that the following consignment has been shipped.Details of the shipment are below:
Shipper:Far East Logistics Co.Ltd Room 1205, JIN YUAN TOWER, No.168, JIN SHUI ROAD, QINGDAO TEL:0532-82732189 FAX:0532-82732190 Contact person:Ms.Li Hua hua Vessel/voyage:Pacific 041P Port of loading:QINGDAO DEP:August 6 , 2016 Port of discharge:SANFRANCISCO ETA:August 28 , 2016 Final destination:SEATTLE, USA No.of packages & containers:1000 CTNS lined with foamed plastic in 1×40’STD CTNR Weight(Kilos) :3214.0KGS Container No.:CE500001 Seal No.:ST2111111 P.O.No.:TD9990 Item:Air conditioners, HSU-12HQA/R2-DB Quantity:1,000 pieces We have enclosed the commercial invoice,copy of B/L,packing list and export permit for your preparation for payment and collection of goods. Yours sincerely, Lin Hanxue (Ms) Logistics Officer 21.The letter is to inform Mr.Anderson that his consignment has been shipped. [答案]T 22.The shipper of the consignment is Li Hua hua. [答案]F 23.The final destination of the consignment is San Francisco. [答案]F 24.The items in the container are air conditioners and TV sets. [答案]F 25.The commercial invoice, copy of B/L, packing list and export permit are enclosed for preparation for payment and collection of goods. [答案]T 26-30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上。

Product Advertising Product advertising is an important part of marketing.It aims at in er easing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities.A company can advertise in various ways, depending on how much it wishes to spend.There are different media for advertising including television, radio, newspapers,magazines,the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service,but more with the brand image and reputation a company wants to present to the general public or within an industry.Corporate advertising comes in three different types:image advertising, opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors, 26.Generally speaking, what's an advertising agency responsible for? A.Telling customers what they need to buy. B.Emphasizing positive qualities of products. C.Designing and organizing advertisements for customers. [答案]C 27.Companies can choose how to advertise their products according to________. A.their product quality B.their advertising budget C.customers’ likes and dislikes [答案]B 28.A good advertising program can tell people________. A.how they can benefit from using the product B.where the product is produced C.how the product is different [答案]A 29.________is more interested in increasing the sales of products. A.Product advertising B.Successful advertising C.Corporate advertising [答案]A 30.Corporate advertising aims to buildup the company's general________. A.sales volume B.positive qualities C.image and reputation [答案]C 四、翻译(每小题4分,共20分) 31-35题:英译汉,从A、B、C三个选项中选出一个最佳答案,并将答案序号写在答题纸上。

31.When data has been collected, it has to be analyzed to decide what it all means. A.采集数据后要进行数据分析,判断这些内容究竟是什么意思。

B.数据收集后,需要进行数据分析,来决定这些数据的意义. C.先进行数据收集,然后分析,再决定这些数据的含义。

[答案]C 32.We won't entertain your claim unless you have the inspection certification from the Commodity Inspection Bureau. A.我们不接受索赔,你们有商检局检验证书除外。

B.除非贵方没有商检局检验证书,我们不接受索赔。

C.除非贵方提供商检局检验证书,否则我们将不受理贵方的索赔。

[答案]C 33.There-inspection should be completed within a month of the arrival of the goods. A.对货物的重新检查应在到货一个月内完成。

B.应在一月内到货并完成对货物的重新检查。

C.应在完成对货物的重新检查后一个月内到货。

[答案]B 34.You no longer need to spend much time lining up at a bank to do your transactions. A.你不必花许多时间在银行交易,排队等待。

B.你再也不需要花很多时间在银行排队进行交易。

C.你绝不需要花大量时间在银行排队办你的业务。

[答案]B 35.Pricing is based on the needs of target customers and it differs from place to place and overtime. A.定价是基于目标客户需求的,它不同于地点,随着时间的推移。

B.定价是基于目标客户需求的,它随着不同的地点和时间而不同。

C.定价是基于目标客户需求的,而且价格因地域和时间而有所区别。

[答案]A 2020年1月试题及答案 一、交际用语(每小题2分,共10分) 1—5题:选择正确的语句完成下列对话,并将答案序号写在答题纸上。

1.—Which edition would you like your advertisement to appear in? —_________________ A.The coming edition is ready next Thursday. B.How much do you plan to spend on advertisement? C.We would like to get in with the fall publication, if possible. [答案]C 2.—_________________ —Certainly.We should register within 30 days after we receive our business license. A.Is there anytime requirement for registration? B.How long will you receive your business license? C.Is 30 days enough for you to send the goods to us? [答案]A 3.—You mentioned the term“online banking”just now.I don’t quite get it. _________________ —Online computer systems help us provide speedy bank service to customers. A.What do you learn about the term? B.Why do you mention the word? C.What do you mean by that? [答案]C 4.—Mr.Wilson.Your request for compensation surprises me.What happened? —_________________ A.15tons of goods can't simply disappear into thin air. B.The issue is a shortage of weight. C.I'm afraid that it really has nothing to do with us. [答案]B 5.—_________________Is there a market? —I am very optimistic about the market opportunities in China. A.They have the most need for computers. B.Our current agent agreements are broken up into regions. C.What are your initial thoughts on our computers in China? [答案]C 二、选择填空(每小题2分,共30分) 6—20题:阅读下面的句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项,并将答案序号写在答题纸上。

6.What a _________________!I didn't expect to meet you here. A.incidence B.accident C.coincidence [答案]C 7.We_________________the receipt for the draft, and be good enough to overlook our request for a remittance. A.encircle B.enclose C.enrich [答案]B 8.In view of our long-standing business_________________, we can consider a price reduction. A.contacts B.friends C.relations [答案]C 9.I know personal selling is also a very effective tool for___________buyers’ confidence. A.setting up B.building up C.bringing up [答案]B 10.It is nowadays very easy for people to___________their money at ATM s. A.deposit B.devote C.demand [答案]A 11.The___________sales volume is the volume of sales that actually will earn business the most profit. A.practical B.professional C.profitable [答案]C 12.Remember we want to create a forward-looking image so as to increase___________the of our brand. A.consciousness B.awareness C.broadness [答案]B 13.Consumption and investment, meanwhile,___________4.5 and 1.2 percentage points of first-quarter growth respectively.A.applied for B.appealed to C.accounted for [答案]C 14.Our bank consists of many departments, each of___________ is responsible for a particular area of business. A.which B.that C.what [答案]A 15.We'll accept the goods___________the results from the two inspections are identical. A.if only B.only if C.even if [答案]B 16.The only thing for you to do is___________the form and sign it. A.to fill in B.fill in C.filling in [答案]B 17.We are dissatisfied with the services___________your bank. A.provided that B.to provide for C.provided by [答案]C 18.Corporate advertising comes___________three different types:image advertising,opinion advertising and investment advertising. A.in B.with C.out [答案]A 19.___________our income is,tax we should pay. A.The highest, the most B.Higher, more C.The higher, the more [答案]C 20.The finished product is comparable to one that___________. A.has really been pushed B.has been professionally edited C.did really push [答案]B 三、阅读理解(每小题4分,共40分) 21—25题:根据短文内容判断给出的语句是否正确,正确的写“T”,错误的写“F”,并将答案写在答题纸上。

Business Ethics Nowadays, more and more attention is being paid to“business ethics”.But what does it mean?What is the importance of ethics in business? Business ethics is not about personality, though a good personality is valuable.Ethics is the primary element and prerequisite for a successful business.No matter what you do, you should think of business as a matter of integrity.Nowadays, the slip in ethics and the absence of social responsibility, especially integrity, have led to a crisis in business,seriously influencing social development. Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics, but still some people don't honor them.We often hear media reports on problems in business, such as adding harmful materials to products.These behaviors cause much damage to consumers,who spend money but do not get quality goods, especially when these commodities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses, and their health suffered serious damage as a result.People can't bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished. 21.Lack of business ethics has seriously influenced social development. [答案]T 22.Business is to be treated with social responsibility and integrity. [答案]T 23.People who don't honor business ethics are likely to make a profit. [答案]F 24. People can easily forget those bad behaviors by bad businesses. [答案]F 25. Recently, people are paying less attention to professional ethics the business world. [答案]F 26—30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上。

Electronic Banking Electronic banking, ore-banking, has radically changed the way customers can do banking.Before e-banking, if you wanted to check an account balance, you physically had to go to the bank branch. Now there are many banking methods available. ATM s have become very useful because they allow you to check balances,make deposits,withdraw funds and transfer money.Telephone banking enables you to conduct electronic funds transfer, check balances and pay bills.Mobile banking functions nearly the same as telephone banking, except that information is carried by Short Message Service.Online banking provides you with many more services.They include changing account details like address and password, arranging bill payments, viewing transactions and transferring money between accounts. It is important to protect your personal information when banking online.You should clear your cookies after each banking session, and make sure that your password is long enough to prevent it from being easily hacked. 26.How did people check how much money they had in their bank account before e-banking? A.They telephoned the bank. B.They wrote to the bank. C.Whey went to a bank to check it. [答案]C 27.There are banking methods mentioned in the passage. A.3. B.4. C.5. [答案]B 28.According to the passage, you can through telephone banking. A.change account details B.make deposits C.conduct electronic funds transfer [答案]C 29.Mobile banking provides online banking. A.more services than B.as many services as C.the same services as [答案]A 30.How can we protect our personal information when we conduct online banking? A.We can clean the computer whenever we use it. B.We only check our own account balances. C.We can set longer password to make it difficult for hackers. [答案]C 四、翻译(每小题4分,共20分) 31—35题:英译汉,从A、B、C三个选项中选出一个最佳答案,并将答案序号写在答题纸上。

31. Our advertising rates are based on size and location, A.我们的广告费根据大小尺寸和地理位置决定。

B.我们的广告收费是基于版面大小和位置来决定的。

C.我们根据尺寸大小和地理位置来决定收取广告费用。

[答案]B 32.We have to hammer out these details by the 15th of this month at the latest. A.我们最迟要在本月15号之前敲定这些细节。

B.我们需要推敲这些细节,最晚在这个月15号前。

C.本月15号前,我们需要敲打这些问题细节。

[答案]A 33.In order to succeed in business, the following two principles of marketing should be kept in mind. A.企业若想取得成功,必须牢记以下原则。

B.为了取得商业成功,两条市场原则应当被置于脑海中。

C.为了在商业上取得成功,以下两条营销原则应该牢记在心。

[答案]C 34.Could you please confirm that they have sufficient funds to cover this amount of order? A.能请您确认一下,他们有足够的资金支付这个数量的订单吗? B.您能否确认一下,他们有特别的资金支撑这个数量的订单吗? C.您可否批准一下,他们有额外的资金为这个数量的订单保险吗? [答案]A 35.You should be confident with our products, which enjoys a high prestige among the d consumers. A.您需要对我们的产品树立信息,它享受很高的用户声誉。

B.您应该对我们的产品有信心,我们的产品广受消费者好评。

C.我们的产品您要建立信心,我们的产品享誉全部消费群体。

[答案]B 2019年7月试题及答案 一、交际用语(每小题2分,共10分) 1-5题:选择正确的语句完成下列对话,并将答案序号写在答题纸上。

1.―Do we need to fill in the application form? ―___________________ A.Yes, you must. B.Yes, you need. C.Yes, you may. [答案]A 2.―How about your friend, Li Yan?Does she work in the same department with you? ―___________________ A.She is fine, thank you, and you? B.She is fine, thank you, and she'll be happy to see you again. C.She is fine, thank you, and she works in the Auditing Department. [答案]C 3.―___________________ ―In most cases, it is the total income received. A.When do you start to learn about taxable income? B.Why do you want to know taxable income? C.What does taxable income refer to? [答案]C 4.―Do you mean that deposits and withdrawals are posted to my account immediately? ―___________________ A.Yes, we process cash transactions during the working day. B.Yes, we process cash transactions as soon as they take place. C.Yes, we process cash transactions on the second day. [答案]B 5.―How can people avoid food contamination nowadays? ―___________________ A.The government should set strict rules to standardize the production of food. B.People should have balanced food to get different nutrients they need. C.I agree with you on this point, and we should pay more to attention to food safety. [答案]A 二选择填空(每小题2分,共30分) 6-20题:阅读下面的句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项,并将答案序号写在答题纸上。

6.I know personal selling is also a very effective tool_________building_________buyers confidence. A.for…to B.for…up C.to…with [答案]B 7.The profitable sales volume is the volume of sales that actually will_________business the most profit. A.earn B.get C.take [答案]A 8.What's the insurance_________for the shipment? A.rate B.value C.ratio [答案]A 9.You should make sure that your password is long enough to prevent it_________being easily hacked. A.in B.from C.out [答案]B 10.Those enterprises that only seek profits without awareness of_________protection are short-sighted. A.sustainable B.environmental C.social [答案]B 11.His failure_________not working hard enough. A.resulted in B.benefited from C.acted on [答案]A 12.We are under the_________to finish the TV commercial before the deadline. A.fire B.gun C.sea [答案]B 13.Remember we want to create a forward-looking image as well as increase the_________of our brand. A.award B.availability C.awareness [答案]C 14.Now we are able to browse_________shops in the world in our own home. A.the most fancy B.fanciest C.the fanciest [答案]C 15.Consumption and investment, meanwhile, accounted for 4.5 and 1.2 percentage points of first-quarter growth_________. A.respectfully B.respectively C.respectably [答案]B 16._________the problem is the most important and often the most difficult step in the process. A.Define B.To be defined C.Defining [答案]C 17.The sandbags stopped her property from_________. A.to be flooding B.being flooded C.being flooding [答案]B 18.A company can advertise in various ways,depending on_________it wishes to spend. A.how far B.how long C.how much [答案]C 19._________our income is,_________tax we should pay. A.The higher, the more B.Higher, more C.The highest, the most [答案]A 20.Our new supply chain_________by the management. A.has really been pushed B.has really pushed C.did really push [答案]A 三、阅读理解(每小题4分,共40分) 21-25题:根据短文内容判断给出的语句是否正确,正确的写“T”,错误的写“F”,并将答案写在答 题纸上。

Dear Sir or Madam, We have received an order for US$3, 200, 000 worth of goods from Delta Co., Ltd.,1258Hus ten Avenue,New York,U.S.A.,who has given us your bank as a reference.Could you please confirm that they have sufficient funds to cover this amount and that they have a reliable credit rating? We would be most grateful for your assistance, and any advice you give us will be kept strictly confidential. A stamped and addressed envelope has been included for your reply.Thank you in advance. Sincerely yours, John Taylor 21.John Taylor’s company has received US$3,200,000 worth of goods from Delta Co., Ltd.[答案]F 22.The letter is written to a reference bank.[答案]T 23.John Taylor wants to know if Delta Co., Ltd.is trustworthy as a corporate partner.[答案]T 24.The advice that the bank gives won't be kept in confidence.[答案]F 25.John Taylor's company has paid for the bank's reply.[答案]F 26-30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上。

Business Ethics Nowadays, more and more attention is being paid to“Business Ethics”.But what does it mean?What is the importance of ethics in business? Business ethics is not about personality, though a good personality is valuable.Ethics is the primary element and prerequisite for a successful business.No matter what you do, you should think of business as a matter of integrity.Nowadays, the slip in ethics and the absence of social responsibility, especially integrity, have led to a crisis in business,seriously influencing social development. Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics, but stil some people don't honor them.We often hear media reports on problems in business, such as adding harmful materials to products.These behaviors cause much damage to consumers,who spend money but do not get quality goods, especially when these commodities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe mlk powder produced by a few immoral businesses, and their health suffered serious damage as a result.People can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished. 26.What's the primary component for a prosperous business? A.Good management. B.Reliable credit status. C.Business ethics. [答案]C 27.What is the influence of losing integrity? A.It hinders social development. B.It worsens the company's reputation. C.It reduces people's trust between each other. [答案]A 28.What is people's attitude towards business ethics? A.All people pay attention to business ethics. B.Lots of people know its importance but some still don't honor it. C.Most people attach importance to it and follow it. [答案]B 29.Which of the following items is NOT mentioned in this passage? A.Nowadays, the absence of ethics, especially integrity has led to a crisis in business world. B.Manufacture's immoral behaviors do little harm to consumers. C.Media is very important for people to know more about commodities. [答案]B 30.What is the author's attitude toward immoral behaviors in business? A.Critical. B.Affirmative. C.In different. [答案]A 四、翻译(每小题4分,共20分) 31-35题:英译汉,从A、B、C三个选项中选出一个最佳答案,并将答案序号写在答题纸上。

31.In order to succeed in business, the following two principles of marketing should be kept in mind. A.企业若想取得成功,必须牢记以下原则。

B.为了取得商业成功,两条市场原则应当被置于脑海中。

C.为了在商业上取得成功,以下两条营销原则应该牢记在心。

[答案]C 32.But pricing is based on the needs of target customers and it differs from place to place and overtime. A.但定价是基于目标客户需求的,它不同于地点,随着时间的推移。

B.但定价是基于目标客户需求的,它随着不同的地点和时间而推移。

C.但定价是基于目标客户需求的,并且价格也因地域和时间而有所不同。

[答案]C 33.It is important to protect your personal information when banking online. A.在银行上网时要防止你的个人信息泄露,这点很重要。

B.进行网上银行操作时,保护好你的个人信息非常重要。

C.上网之前把银行卡的信息保存好是很重要的。

[答案]B 34.Needless to say our customers were very happy with the quality of service. A.不必说客户是否满意我们的服务质量。

B.不用说,客户非常满意我们的服务质量。

C.客户是否满意我们的服务质量是不用说的。

[答案]B 35.It shows that money has been lent or borrowed, invested or passed from one account to another. A.它表明钱已借出或借人、已投资或从一个帐户转到另一个账户。

B.表明钱已借人或借出、已花费或从一个帐户转给另一个人。

C.它表明钱已被借贷、已投资或从一个帐户转到其它账户。

[答案]A 2019年1月试题及答案 一、交际用语(每小题2分,共10分) 1-5题:选择正确的语句完成下列对话,并将答案序号写在答题纸上。

1.―Ok,what are your initial thoughts on our computers in China?Is there a market? ―___________________ A.They have the most need for computers. B.I am very optimistic about the market opportunities in China. C.Our current agent agreements are broken up into regions. [答案]B 2.―I'd like to know what insurance you will cover for your clients. ―___________________ A.Insurance is necessary for our clients. B.I suppose a Free of Particular Average Policy. C.Sure, but there is an extra premium for buyer's account. [答案]B 3.―What should a healthy diet contain? ―___________________ A.A healthy diet should contain all the essential nutrients. B.We shouldn't eat too much fast food because it's rich in fat. C.A lot of food safety issues have been exposed in the food industry. [答案]A 4.―Is there anytime requirement for registration? ―___________________ A.Sure.We will register within 30 days after we receive our business license. B.Of course.We might register within 30 days after we receive our business license. C.Certainly.We should register within 30 days after we receive our business license. [答案]C 5.―I suggest that you conduct a commodity re-inspection in a month. ―___________________ A.I think you should apply for it as soon as possible. B.The shipment you ordered will arrive next week. C.That sounds good, but I'd like to know how much time it will take. [答案]C 二、选择填空(每小题2分,共30分) 6-20题:阅读下面的句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项,并将答案序号写在答题纸上。

6.Our advertising rates are_________size and location. A.depended on B.put on C.based on [答案]C 7.We_________the receipt for the draft, and be good enough to overlook our request for a remittance. A.encircle B.enclose C.enrich [答案]B 8.It assures that you are dealing with a_________business partner. A.trustworthy B.confidential C.mysterious [答案]A 9.It is everyone's legal duty to pay tax_________taxes contribute to the country and create benefits for everyone. A.although B.when C.because [答案]C 10.We regret to_________you that your request of commodity inspection has not been accepted. A.extend B.inform C.assure [答案]B 11.The question_________whether insurance against all risks will be necessary A.remains B.keeps C.contains [答案]A 12.Your kind co-operation_________this regard will be highly appreciated A.on B.in C.from [答案]B 13.The finished pro duet is comparable to one that has been_________edited. A.profitably B.probably C.professionally [答案]C 14.A good advertising program tells potential customers_________. A.why they need the product B.why do they need the product C.why they don't need the product [答案]A 15.One of the basic functions of a bank is_________services related to the storing and management of money. A.provide B.to provide C.provided [答案]B 16.If customers_________,there is a chance that they will be retained for along time and possibly permanently. A.satisfy B.have satisfied C.are satisfied [答案]C 17.About ten years ago, we shopped only at local stores in the market place_________cash. A.used B.using C.to use [答案]B 18.Now a new world_________to people around the globe through the World Wide Web. A.has been opened up B.opened up C.open up [答案]A 19.The sandbags stopped her property from_________. A.to be flooding B.being flooded C.being flooding [答案]B 20.No matter_________it may lead to, they always pursue the profit maximization. A.where B.what C.how [答案]B 三、阅读理解(每小题4分,共40分) 21-25题:阅读对话,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上。

Bob:We've undertaken so many changes over the past few months.I'd like to know how things are shaping up. John:There have certainly been some challenges, but I'd say we're on track to hit our targets for the year's end. Bob:Where do you think our greatest advantage lies in our competition? John:We're taking advantage of the economies of scale.We've been able to reduce our price point, which gives us the advantage over the competition in pricing. Bob:Ournewsupplychainhasreallybeenpushedbythemanagement.We're also thinking about expanding this strategy to other segments of the market. John:It's been tough on our competition, they just can't keep up.Not only that, but our uniqueness(独一无二性) is finally being perceived by a wider audience. Bob:Our breadth really can't be beat.Marketing’s also been doing excellent job on getting that message out. John:Our sportswear line combines durability(耐久性), uniqueness and comfort-at an incredibly affordable price.Can't beat that! Bob:We're also taking advantage of social media, such as the Facebook, Twitter and other social networking tools to get the message out.It's a new territory(领域) ,but we need to continue to hone that message. John:Social media is an entirely new game.Marketing’s brought in some consulting specialists to help us take advantage of these new technologies. 21.How is the company doing currently? A.Rather badly. B.Rather well. C.Moderately well. [答案]B 22.Where does the greatest advantage lie in their competition? A.New marketing schemes. B.Wide range of activities. C.Economies of scale. [答案]C 23.What quality of the company is being perceived by a wider audience? A.The company's quality. B.The company's growth. C.The company’s uniqueness. [答案]C 24.What tool is the marketing department using to get their message out? A.Social media. B.Sportswear. C.Marketing chain. [答案]A 25.What steps has the marketing department taken to improve their understanding of social media? A.It has created a new job for social media. B.It has consulted some consultants. C.It has ignored social media. [答案]B 26-30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上。

Far East:Logistical Solution June 1, 2016 Dear Mr.Anderson, We appreciate very much the cooperation you have always extended to us.I provide more information below about our company and the services we offer for your reference. Far East is a specialist logistics service provider.We operate in sectors of commerce and industry where flexible solutions are required. We're flexible adaptable and innovative.Everything we do is about your business.We will tailor our services to your exact needs, or provide a unique solution. An example of a recent action was the delivery of sandbags to Rowlands Castle this week.Our customer urgently required the delivery due to the local flooding. Also,the customer worked nights, so we had to make the delivery fit with her work schedule.To make it more manageable, we divided the sandbags on to two pallets. On arrival, our staff parked in one foot deep water and assisted the customer with placing the sandbags so that they stopped her property from being flooded.Needless to say,our customer was very happy with the quality of service. The fact is that we care about our customers and we are passionate about cur services.Thank you for your attention. Yours sincerely, Lin Hanxue(Ms.) Logistics Officer 26.Lin Hanxue thanks Mr.Anderson_________. A.for his kindness B.to get more help C.for their joint work [答案]C 27.Far East is a specialist logistics service provider which_________. A.works at night B.is flexible, adaptable and innovative C.provides information [答案]B 28.The customer urgently asked them to deliver the sandbags_________. A.because they care about the customer's business B.because they can split down the sandbags into two pallets C.to stop her property from being flooded [答案]C 29.They divided the sandbags on to two pallets_________. A.to make the delivery fit with the requirements B.because they are too heavy C.to make it easy to handle [答案]C 30.The main purpose of the letter is to show that_________. A.Far East cares about their customers and they are passionate about their service B.their customers are very happy with the quality of service C.an example of their latest actions [答案]A 四、翻译(每小题4分,共20分) 31-35题:英译汉,从A、B、C三个选项中选出一个最佳答案,并将答案序号写在答题纸上。

31. You no longer need to spend much time lining up at a bank to do your transactions. A.你不必花许多时间在银行交易,排队等待。

B.你绝不需要花大量时间在银行排队办你的业务。

C.你再也不需要花很多时间在银行排队进行交易。

[答案]C 32.Our advertising agency will just have to come up with a theme for the advertisement by tomorrow. A.明天之前我们广告公司将会索取广告的主题。

B.明天之前我们广告公司将会推出广告的主题。

C.明天之前我们广告公司将会收到广告的主题。

[答案]B 33.In order to succeed in business, the following two principles of marketing should be kept in mind. A.为了在商业上取得成功,以下两条营销原则应该牢记在心。

B.企业若想取得盈利,就必须牢记以下营销原则。

C.为了取得商业成功,两条市场原则应当被置于脑海中。

[答案]A 34.There-inspection should be completed within a month of the arrival of the goods. A.对货物的重新检查应在到货后一个月内完成。

B.应在一月内到货并完成对货物的重新检查。

C.应在完成对货物的重新检查后一个月内到货。

[答案]A 35.There is a difference of 5 million dollars between this year’s sales and last year’s. A.这里有今年和去年5百万美元的销售额差价。

B.今年和去年的销售额有5百万美元的不同。

C.今年和去年的销售额相差5百万美元。

[答案]C 2018年7月试题及答案 一、交际用语(每小题2分,共10分) 1-5题:选择正确的语句完成下列对话,并将答案序号写在答题纸上。

1.―Morning, Daniel.Today I'd like to discuss the promotional events of our products with you. ―___________________ A.I can't agree with you more on that. B.Our customers are satisfied with our products. C.Ok.I think we should draw up a thorough plan. [答案]C 2.―Is it possible to find alternative payment.terms for this order? ―___________________ A.I'm afraid not.We insist on a letter of credit. B.No, I think the price is reasonable. C.I can't be of any help in this respect. [答案]A 3.―It seems that the sales volume has not reached our objective. ―___________________ A.It doesn't really matter. B.It's true.I'm sorry about that. C.Thank you for your cooperation. [答案]B 4.―Now shall we move on to the next question? ―___________________ A.Thank you for your questions on commodity inspection. B.Sure.Let's talk about the time of shipment and payment. C.Importers must have the right to re-inspect goods upon arrival. [答案]B 5.―I'm afraid the goods we received yesterday are short of weight. ―___________________ A.I'm afraid we really couldn't accept that. B.Really?You should check it again. C.I'm sorry to say the shipment didn't turnout to be satisfactory. [答案]C 二、选择填空(每小题2分,共30分) 6-20题:阅读下面的句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项,并将答案序号写在答题纸上。

6.People are allowed to_________their money at AT Ms. A.devote B.deposit C.demand [答案]B 7.What a_________!I didn't expect to meet you here. A.incidence B.accident C.coincidence [答案]C 8._________view of our long-standing business relations, we can consider a price reduction. A.In B.With C.On [答案]A 9.We have to_________these details by the 15th of this month at the latest. A.breakout B.hammer out C.checkout [答案]B 10.Any advice you give us will be kept strictly_________. A.secret B.unknown C.confidential [答案]C 11.Please transfer the remaining account balance, after deducting all_________bank charges(if any) to our A/C 7654321. A.relevant B.permanent C.average [答案]A 12.It is important to protect your_________information when banking online. A.individual B.personal C.plenty [答案]B 13.A company can advertise in various ways,_________how much it wishes to spend. A.relying on B.depending on C.focusing on [答案]B 14.Tax,_________can be used in public services, is very important to our country. A.what B.that C.which [答案]C 15._________our income is,_________tax we should pay. A.The higher…the more B.Higher…more C.The highest…the most [答案]A 16.A large volume of sales_________result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume. A.will B.must C.may [答案]C 17.In my opinion, the first thing_________is what tools we should use. A.to discuss B.to be discussed C.discussed [答案]B 18.If you fail to honor the contract, we_________to cancel it. A.entitle B.are entitled C.will entitle [答案]B 19.A good advertising program tells potential customers the benefits_________the use of products. A.deriving from B.to derive from C.derived from [答案]C 20.Business ethics_________not about personality, though a good personality is valuable. A.is B.are C.do [答案]A 三、阅读理解(每小题4分,共40分) 21-25题:根据短文内容判断给出的语句是否正确,正确的写“T“,错误的写“F“,并将答案写在答题纸上。

Online Shopping Daniel is interested in Kevin's new mobile phone which he's bought on the Internet. Daniel:Hi, Kevin.You've bought a new mobile phone, haven't you?Where did you buy it? Kevin:Oh.yes.I ordered it online three days ago and it arrived yesterday.Have a look, please. Daniel:It looks wonderful!Actually, I have been thinking about online shopping for a longtime, But, as you know, I'm not quite familiar with how to do it and... Kevin:It'sa piece of cake!I'll show you how to do it.First of all, you should find a good e-commerce site. Daniel;

Such as? Kevin:Such as Amazon.com,Ebay.com, etc., which are famous worldwide.In China,Tao bao is the most popular one. Daniel:And then? Kevin:Then, type the name of your desired product in the search box or select the category of the product you would like.Then compare the prices, features and shipping conveniences offered from several sites.If you have any question, you can ask the sellers.Next, add the items to your shopping cart and place the order.After completing electronic payment, you just wait for the delivery o goods as requested. Daniel:Uh, I think it is time-consuming. Kevin:I somewhat agree with you, but not completely.As you know, there is so much to choose from and it takes time to make comparisons.However, online shops give us the opportunity to shop 24/ 7 and it's very convenient for you. Daniel:Great!Maybe from now on, I should try to buy goods online Kevin:Why not?Go ahead. 21.Daniel has been shopping online for along time.[答案]F 22.Amazon.com, Ebay and Tao bao are all famous e-commerce sites all over the world.[答案]F 23.You can compare the prices, features and shipping conveniences offered from several sites if shopping online.[答案]T 24.There is so much to choose from online shops so it costs our time to make comparisons.[答案]T 25.Kevin believes online shopping offers us more convenience.[答案]T 26-30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上。

Personal Income Tax Rate Personal Income Tax Rate(monthly) (Valid from Sept.1, 2011) bracket grading tax rate(%) (TR) simple coefficient(SC) 1 less than 1, 500 3 0 2 1,500-4,500 10 105 3 4,500-9,000 20 555 4 9,000-35,000 25 1005 5 35,000-55,000 30 2755 6 55,000-80,000 35 5505 7 Over 80, 000 45 13505 Note:Tax=(income一3500)*TR-SC The above table shows individual income tax in China.The tax free threshold is 3, 500 RMB per month.The tax rates are divided into 7 brackets.The lowest rate is 3%for income between 3, 501 and 5, 000, while the highest rate is 45%for income over 83, 500.Therefore,the higher our income is, the more tax we should pay. Tax, which can be used in public services such as education, road construction, public health and soon, is very important to our country.As we all know, tax makes up a great part of our country's revenue, and the development of our country depends on it. From what has been discussed above, we can see that it is everyone's legal duty to pay tax because taxes contribute to the country and create benefits for everyone.Those who try to evade taxation are sure to be punished.In short, paying taxis our responsibility to society. 26.If your income is3450RMBa month, the tax rate for you is_________. A.zero B.10% C.3% [答案]C 27.Tax rate for income over 85000 is_________. A.different B.the same C.increasing [答案]B 28.Countries depend_________on tax for their revenue. A.greatly B.slightly C.somewhat [答案]A 29.Taxes contribute to_________and the country. A.personal income B.public services C.people's responsibilities [答案]B 30.It can be inferred from the text that the author_________. A.supports the idea of paying necessary tax B.doesn't want to pay his tax next year C.sometimes evades taxation [答案]A 四、翻译(每小题4分,共20分) 31-35题:英译汉,从A、B、C三个选项中选出一个最佳答案,并将答案序号写在答题纸上。

31.So let's meet each other half-way and compromise on a 10% reduction in price on the consignment. A.那么我们各让一半,运货价减少10%吧。

B.那么我们半路上见,妥协运货价降低10%吧。

C.那么我们各让--半,你我妥协将运货价降至10%吧。

[答案]A 32.For the seller, the best terms would be full payment in cash at the time of sale. A.为了卖方利益,最好的条款是在销售时以现金全额付款。

B.对于卖方来说,最好的付款方式是销售时全额现金支付。

C.由于卖方缘故,最好的协议是在销售时以现金全额付款。

[答案]B 33.Could you please confirm that they have sufficient funds to cover this amount of order? A.能请您确认一下,他们有足够的资金支付这个数量的订单吗? B.您能否确认一下,他们有特别的资金支撑这个数量的订单吗? C.您可否批准一下,他们有额外的资金为这个数量的订单保险吗? [答案]A 34.You no longer need to spend much time lining up at a bank to do your transactions. A.你再也不需要花很多时间在银行排队进行交易。

B.你绝不需要花大量时间在银行排队办你的业务。

C.你不必花许多时间在银行交易,排队等待。

[答案]A 35.Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways. A.导致信任缺失的事件多多少少有所发生,并以不同方式影响社会。

B.因信任缺失导致的事件现在和当时都有发生,并不幸严重影响社会。

C.因信任缺失导致的事件时有发生,并且不幸的是,以不同方式影响着社会。

[答案]C 2018年1月试题及答案 一、交际用语(每小题2分,共10分) 1-5题:选择正确的语句完成下列对话,并将答案序号写在答题纸上。

1.―___________________ ―We would like to get in with the fall publication, if possible. A.What product are we talking about? B.Which edition would you like your advertisement to appear in? C.How much do you plan to spend on advertisement? [答案]B 2.―Your bank is huge!It must have many departments. ―___________________ A.It’s true.Our bank consists of many departments. B.Thank you, our bank is a small one. C.You are kidding!Our bank is a small one. [答案]A 3.―___________________ ―It will take at least three weeks. A.When will you finish our TV commercial? B.How long did you finish our TV commercial? C.How soon will you finish our TV commercial? [答案]C 4.―You want to know about the value added tax, don't you? ―___________________ A.Yes, you need to introduce it for me. B.Yes, I must know everything about it. C.Yes, could you give me a brief overview of it? [答案]C 5.―So could you make an exception and accept D/P? ―___________________ A.I shall tell you frankly it would drastically increase our risk. B.Thanks, we are inclined to accept your price. C.Yes, we have already tried our best. [答案]A 二、选择填空(每小题2分,共30分) 6-20题:阅读下面的句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项,并将答案序号写在答题纸上。

6.We are full of confidence_________the Chinese market. A.in B.on C.with [答案]A 7.Who_________the inspection certificate? A.publishes B.issues C.suggests [答案]B 8.Our current agent agreements are_________regions. A.broken in B.broken up with C.broken into [答案]C 9.Remember we want to create a forward-looking image increase the awareness of our brand. A.as well as B.instead of C.apart from [答案]A 10._________,our customer was very happy with the quality of service. A.Regardless of it B.Helpless to do C.Needless to say [答案]C 11.The digital image processing of this copier is a prime reason you can_________it. A.deal with B.count on C.give up [答案]B 12.A successful program also tells the consumer how the product is better than similar offerings by_________. A.managers B.partners C.competitors [答案]C 13.Corporate advertising is not_________concerned with increasing the sales of a particular product or service. A.professionally B.directly C.completely [答案]B 14.Well, I will get the market survey_________with my colleagues. A.started B.start C.to be started [答案]A 15.The sandbags stopped her property from_________. A.to be flooding B.being flooding C.being flooded [答案]C 16.A situation analysis can help define the problem and make clear what additional information_________. A.is needed B.needed C.needs [答案]A 17.ATMs have become very useful_________they allow you to check balances, make deposit, withdraw funds and transfer money. A.which B.because C.then [答案]B 18.Our bank consists of many departments, each of_________is responsible for a particular area of business. A.what B.that C.which [答案]C 19._________more manageable, we divided the sandbags on to two pallets(平板车) . A.To make it B.Making it C.Make it [答案]A 20.One major benefit of online advertising is the immediate spread of information _________by geography or time. A.that limits B.that is not limited C.which is limited [答案]B 三、阅读理解(每小题4分,共40分) 21-25题:根据短文内容判断给出的语句是否正确,正确的写“T“,错误的写“F“,并将答案写在答题纸上。

Product advertising is an important part of marketing.It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities.A company can advertise in various ways, depending on how much it wishes to spend.There are different media for advertising including television, radio, newspapers,magazines, the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry.Corporate advertising comes in three different types:image advertising, opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors. 21.Generally, an advertising agency is responsible for designing and organizing a product's advertisement.[答案]T 22.It is not necessary to consider the budget of an advertisement in choosing a media for advertising.[答案]F 23.There are only three types of media used in advertising.[答案]F 24.Product advertising is different from corporate advertising.[答案]T 25.This passage is mainly about the history of advertising.[答案]F 26-30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上。

Roles and Functions of Banks The roles and functions of banks have changed over the years.Today the services that a bank offers depend on the type of bank and the country.Many of the larger banks may deal in financial instruments such as share certificates, certificates of deposit, and bills of exchange.A financial instrument is a legal document.It shows that money has been lent or borrowed, invested or passed from one account to another. Some banks also offer online banking and insurance to their customers.However, one of the basic functions of a bank is to provide services related to the storing and management of money.These services include accepting deposits, making loans, paying or charging interest,transferring and investing money, providing ATM networks and soon.Nowadays, online banking allows us to have more choices and services, including opening accounts,transferring money between accounts, paying bills and even getting loans. 26.Different types of bank may offer_________. A.different functions B.different services C.different roles [答案]B 27._________banks may provide services about financial instruments. A.Smaller B.Medium C.Larger [答案]C 28.A financial instrument proves that_________is transferred from one account to another in a certain way. A.money B.a service C.a legal document [答案]A 29._________is one of the basic functions of a bank. A.Insurance B.Offering bills of exchange C.Storing and management of money [答案]C 30._________provides more choices and services. A.ATM network B.Online banking C.An financial instrument [答案]B 四、翻译(每小题4分,共20分) 31-35题:英译汉,从A、B、C三个选项中选出一个最佳答案,并将答案序号写在答题纸上。

31.A good advertising program tells potential customers the benefits derived from the use of pro duets. A.一个好的广告方案告诉潜在的客户如何使用产品。

B.一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。

C.一个好的广告方案将自己使用产品的受益告诉了潜在的客户。

[答案]B 32.There-inspection should be completed within a month of the arrival of the goods. A.对货物的重新检查应在到货一个月内完成。

B.应在一月内到货并完成对货物的重新检查。

C.应在完成对货物的重新检查后一个月内到货。

[答案]A 33.In short, paying taxis our responsibility to society. A.总之,我们必须给社会上税。

B.总之,纳税的意思就是社会责任。

C.总之,纳税是我们对社会的责任。

[答案]C 34.Many people know the importance of business ethics, but still some people don't keep to it. A.许多人知道商业道德很重要,但仍有一些人避而不谈它。

B.许多人知道商业道德的意义,但仍有一些人不理会它。

C.许多人知道商业道德的重要性,但仍有一些人不遵守它。

[答案]C 35.I provide more information below about our company and the services we offer for your reference. A.下面我提供更多的信息,是关于我们公司和我们为您提供的服务。

B.下面我列举更多关于我们公司的信息和我们提供的服务,供您参考。

C.我提供更多关于我们下面公司的信息及服务供您参考。

[答案]B

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