2020年9月3936国开电大商务英语2期末考试试题及答案

2020年9月3936国开电大商务英语2试题及答案 一、交际用语(每小题2分,共10分) 1-5题:选择正确的语句完成下列对话,并将答案序号写在答题纸上。

1.―You want to know about the value added tax, don't you? ―___________________ A.Yes, you need to introduce it for me. B.Yes, I must know everything about it. C.Yes, could you give me a brief overview of it? [答案]C 2.―___________________ ―In most cases, it is the total income received. A.What does taxable income refer to? B.Why do you want to know taxable income? C.When do you start to learn about taxable income? [答案]A 3.―Can we discuss the question of commodity inspection? ―___________________ A.OK.The inspection of goods is particularly important. B.We would prefer to re-inspect goods at the unloading port.C.But there might be some dispute over the results of inspection. [答案]A 4.―This is Focus Advertising Agency.How may I help you? ―___________________ A.I'd like to buy a pair of sports shoes. B.I'm glad to introduce myself to you. C.I need to inquire about your advertising rates. [答案]C 5.―How can people avoid food contamination nowadays? ―___________________ A.People should have balanced food to get different nutrients they need. B.The government should set strict rules to standardize the production of food. C.I agree with you on this point, and we should pay more to attention to food safety. [答案]B 二、选择填空(每小题2分,共30分) 6-20题:阅读下面的句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项,并将答案序号写在答题纸上。

6._________view of our long-standing business relations, we can consider a price reduction. A.In B.With C.On [答案]A 7.It can be aimed_________individuals with select surfing behavior. A.to B.in C.at [答案]C 8.Online marketing allows businesses to reach a wider market while_________costs,_________time and eliminating tons of paperwork. A.to cut, to save B.cutting, saving C.cut, save [答案]B 9.You should make sure that your password is long enough to_________it from being easily hacked. A.prepare B.pronounce C.prevent [答案]C 10.On arrival, our staff_________the customer with placing the sandbags down off the vehicle. A.assisted B.sustained C.attracted [答案]A 11.One of the basic functions of a bank is to provide services_________the storing and management of money. A.instead of B.related to C.subject to [答案]B 12._________rate is 3%for income between 3,501 and 5,000,while_________rate is 45%for income over 80,000. A.Low…high B.The lowest…the high C.The lowest…the highest [答案]C 13.Mobile banking functions nearly_________telephone banking, except that information is carried by Short Message Service. A.as the same B.the same as C.as same the [答案]B 14.It will take at least two weeks just to get the storyboard_________. A.written up B.write up C.to write up [答案]A 15.The participation of environmental protection is also the path_________for a company's development. A.sustainable B.moderate C.continuous [答案]A 16.Events resulting from a loss of trust are being seen now and then and they affect society in many_________ways. A.definite B.desired C.unfortunate [答案]C 17.Could you please_________that they have sufficient funds to cover this amount? A.comfort B.confirm C.conclude [答案]B 18.Marketing theory states that marketing managers should_________the needs of customers. A.meet B.involve C.measure [答案]A 19.There have certainly been some challenges, but I'd say we're_________to hit our targets for the year's end. A.on road B.onsite C.on track [答案]C 20.Our new supply chain_________by the management. A.has really been pushed B.has really pushed C.did really push [答案]A 三、阅读理解(每小题4分,共40分) 21-25题:根据短文内容判断给出的语句是否正确,正确的写“T”,错误的写“F”,并将答案写在答 题纸上。

Product advertising is an important part of marketing.It aims at increasing sales by making a pro duet or service known to a wider audience, and by emphasizing its positive qualities.A company can advertise in various ways, depending on how much it wishes to spend.There are different media for advertising including television, radio, newspapers,magazines, the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service, but more with the brand image and reputation a company wants to present to the general public or within an industry.Corporate advertising comes in three different types:image advertising, opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors. 21.Generally, an advertising agency is responsible for designing and organizing a product's advertisement.[答案]T 22.It is not necessary to consider the budget of an advertisement in choosing a media for advertising.[答案]F 23.There are only three types of media used in advertising.[答案]F 24.Product advertising is different from corporate advertising.[答案]T 25.This passage is mainly about the history of advertising.[答案]F 26-30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上。

We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No.DF-3 were found deteriorated on arrival at the port of destination. We have been exporting Herbs for many years.All our goods were carefully inspected before shipment by China Commodity Inspection Bureau and were found to be of standard quality, and enjoy a good reputation on international markets.But for any possible deterioration for which we are found liable, we shall always be ready to compensate. For this particular transaction, however, we have to point that the goods were in good condition when shipped, which was clearly stated in the clean Bill of Lading.We, therefore,are certain they were damaged or stained through careless handling while in transit, or they were put in the open and damaged by rain. Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods, please let us know and we will be willing to do so. Yours faithfully, Tom White 26.Why does Tom White feel disappointed? A.50out of the 3000 cartons of Herbs supplied were found deteriorated. B.He received a complaint letter from the client. C.The goods were delivered late. [答案]A 27.How were all the Herbs before shipment? A.They were found deteriorated. B.They were found to be of standard quality. C.They were found in poor quality. [答案]B 28.Is Tom White willing to compensate the loss of the client? A.No, he doesn't think it is his fault. B.No, he thinks the transportation company should compensate. C.Yes,he is willing to compensate for their loss. [答案]C 29.Which might not be the reason of the damage? A.Tom's company didn't inspect it clearly. B.They were damaged or stained through careless handling while in transit. C.They were put in the open and damaged by rain. [答案]A 30.How will Tom's company makeup for the Herbs damaged? A.They will send all the goods again. B.They will ask the insurance company to compensate. C.They will ask the client to order another 50 cartons. [答案]C 四、翻译(每小题4分,共20分) 31-35题:英译汉,从A、B、C三个选项中选出一个最佳答案,并将答案序号写在答题纸上。

31.So let's meet each other half-way and compromise on a 10%reduction in price on the consignment. A.那么我们各让一半,运货价减少10%吧。

B.那么我们半路上见,妥协运货价降低10%吧。

C.那么我们各让一半,你我妥协将运货价降至10%吧。

[答案]A 32.Many people know the importance of business ethics, but still some people don't keep to it. A.许多人知道商业道德很重要,但仍有一些人避而不谈它。

B.许多人知道商业道德的意义,但仍有一些人不理会它。

C.许多人知道商业道德的重要性,但仍有一些人不遵守它。

[答案]C 33.As a player in the computer industry, our company has witnessed firsthand the industry's phenomenal growth. A.作为计算机行业的运动员,我们公司亲眼目睹了这个行业令人瞩目的成长。

B.作为参与者,我们公司亲自见证了计算机行业令人瞩目的发展。

C.作为计算机行业的一个打手,我们的公司已经见证了行业的惊人增长。

[答案]B 34.It is important to protect your personal information when banking online. A.在银行上网时要防止你的个人信息泄露,这点很重要。

B.进行网上银行操作时,保护好你的个人信息非常重要。

C.上网之前把银行卡的信息保存好是很重要的。

[答案]B 35.It shows that money has been lent or borrowed, invested or passed from one account to another. A.它表明钱已被借贷、已投资或从一个帐户转到其它账户。

B.表明钱已借人或借出、已花费或从一个帐户转给另一个人。

C.它表明钱已借出或借人、已投资或从一个帐户转到另一个账户, [答案]C

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